Comments on: The Pink Pound Lives On…. http://www.benlight.org/2009/03/the-pink-pound-lives-on/ adhoc ramblings about digital media and everyday life Tue, 13 Jul 2010 12:51:02 +0100 hourly 1 http://wordpress.org/?v=3.0 By: Ben Light http://www.benlight.org/2009/03/the-pink-pound-lives-on/comment-page-1/#comment-1427 Ben Light Mon, 09 Mar 2009 16:55:02 +0000 http://www.benlight.org/?p=217#comment-1427 I agree about 'The Gays' very strange. Also, you are right, this research is very gay man focussed even though the term LGBT is used... I think this is influenced in part because, and this is a bit of a guess, the survey is pushed out online via Gaydar (and possibly Gaydargirls?) Gaydar is the larger of the two communities by member base and thus they're gonna get more data from them... Of course, there may also be some traditional stuff about 'men being the breadwinners in here' although if they really wanted to tap into their stereotypes of course all Lesbians are homebirds who are only interested in getting married - so there's a massive market for Hilton on the civil partnerships front! ;o) Supposedly.... Also yes, I also picked up on LGBT as not the norm! Of course diversity is a wonderful thing - but to suggest diversity = consumption of Grecian 2000 and the like is just silly! I agree about ‘The Gays’ very strange.

Also, you are right, this research is very gay man focussed even though the term LGBT is used… I think this is influenced in part because, and this is a bit of a guess, the survey is pushed out online via Gaydar (and possibly Gaydargirls?) Gaydar is the larger of the two communities by member base and thus they’re gonna get more data from them… Of course, there may also be some traditional stuff about ‘men being the breadwinners in here’ although if they really wanted to tap into their stereotypes of course all Lesbians are homebirds who are only interested in getting married – so there’s a massive market for Hilton on the civil partnerships front! ;o) Supposedly….

Also yes, I also picked up on LGBT as not the norm! Of course diversity is a wonderful thing – but to suggest diversity = consumption of Grecian 2000 and the like is just silly!

]]> By: suchprettyeyes http://www.benlight.org/2009/03/the-pink-pound-lives-on/comment-page-1/#comment-1426 suchprettyeyes Sun, 08 Mar 2009 21:47:14 +0000 http://www.benlight.org/?p=217#comment-1426 This is fascinating stuff. The same reports from Outright are plain alarming. I think the use of the term "The Gays" is an interesting one in and of itself and I'd love to know how they found their straight control group to compare with. Do you know of any similar market research of gay woman? I am assuming they were not included in Outright as the reports seemed very gay man focused. Something I've noticed is that lesbian just doesn't exist as a marketing identity as we get clumped in with all women and are seen to have little pink pound to spend (and can be seen as not as trensetting/cutting edge as gay men). I think this is quite the random cultural cliche. I'm actually interested in the stats vs a long running Gay Times/Diva (market research) survey as I remember it used to find rather less obvious findings but then I don't recall them pitching results against straight control groups in the same way (interesting cultural point there - if straight = control does that = normative where gay is not normal?!) This is fascinating stuff. The same reports from Outright are plain alarming. I think the use of the term “The Gays” is an interesting one in and of itself and I’d love to know how they found their straight control group to compare with. Do you know of any similar market research of gay woman? I am assuming they were not included in Outright as the reports seemed very gay man focused. Something I’ve noticed is that lesbian just doesn’t exist as a marketing identity as we get clumped in with all women and are seen to have little pink pound to spend (and can be seen as not as trensetting/cutting edge as gay men). I think this is quite the random cultural cliche.

I’m actually interested in the stats vs a long running Gay Times/Diva (market research) survey as I remember it used to find rather less obvious findings but then I don’t recall them pitching results against straight control groups in the same way (interesting cultural point there – if straight = control does that = normative where gay is not normal?!)

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